This is a project that i did last year. The brief was simple, to produce an identity for a new local hardware shop, this included creating the logo, letterhead, compliment slip, business card and an advert. As projects go it was quite an interesting one as I had free reign to produce what I felt was needed. I choose the Burgundy colour scheme and based the logo around the use of negative space. I wanted to create something that was very simple and gave the company a professional look to suggest it was a well established business.